The Latitude 60 Story


The name was inspired by the father of the founder of Latitude 60. It hints that problems you see can be caused, and potentially solved, by forces outside your view.

On May 1st, 1954, the Auckland Star newspaper ran a story about a school boy proving physics text books wrong after they had held sway for over 100 years. David Warner, then 16 years old, demonstrated that you could account for the systematic errors in the measurement of magnetic inclination by dip circle using eight measurements. The text books claimed it was sixteen.

David Warner explaining systematic errors in dip circle measurements with a dip circle device in the foreground. Auckland Star, 1954.
David Warner Explaining Dip Circle Systematic Errors in 1954

Once you pass 60 degrees latitude, north or south, magnetic compasses become pretty much unusable because of the magnetic dip.

So, in navigation, if things go astray and your magnetic compass is giving you a bum steer you might look outside your experience to the magnetic dip circle for insights. Similarly, in management when things aren’t going as you expect it might help to understand some of the outlying things like business models, viability, operating models, process architectures, complex adaptive systems and more. That’s where Latitude 60 can help.